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Visitor Pattern and Activity Mapping

our group project assignment is aimed to analyze visitor pattern and popular activities to suggest improvements for eco-tourism infrastructure.

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ABOUT US

Our project was focusing on Visitor Behavior and Activity Mapping. In our understanding, Visitor Behavior and Activity Mapping is a systematic approach to understanding how individuals interact with their environment particularly in recreational areas. This study focuses on the UTM Recreational Forest II, a natural space within the Universiti Teknologi Malaysia (UTM) campus. This recreational forest is a popular destination for both local and international visitors, offering various activities such as jungle trekking, camping, explorace and night walk. However, to ensure the forest remains a sustainable and enjoyable destination, it is crucial to understand visitor behavior and preferences. By analyzing how visitors use the forest, we can identify which activities are most popular, how the facilities are utilized and what improvements are needed to enhance the visitor experience.

OBJECTIVE

To analyze visitor behavior and activity patterns to improve eco-tourism infrastructure.
Study visitor patterns and popular activities to recommend improvements
Provide a comprehensive report on eco-tourism strategies that balance tourism growth and environmental conservation.

METHODOLOGY

Data Collection Technique

1. Field Surveying

2. Handheld GPS Device (Garmin Montana 610)

Data Processing and Analysis Workflow

1. Data collection

2. Data collection and transformation

3. Spatial accuracy assessment

4. GIS analysis

5. Visualization

GIS Tools and Software

1. Arcgis Pro

2. Microsoft Access

3. Microsoft Excel

4. Draw.io

5. SPSS

DATA ANALYSIS

Campsite is the most visited location with Leisure/Recreation being the dominant purpose.
Taman Buluh & Taman Herba attracts visitors mainly for research/work-related activities and leisure with some interest in education.
Balai Cerap is mainly visited for leisure/recreation with a notable portion of visitors coming for socializing.
Lata Jernih has a balanced mix, mostly research/work and leisure.
Telaga Air Akuifer Batuan & Rumah Kampung have lower visits, mainly for leisure.

Based on the graph show Camping received the highest ratings from both genders, with males giving slightly higher scores than females.
Jungle Trekking, Night Walk, and Explorace were rated similarly by both genders.
Survival Camp had slightly lower ratings compared to other adventure-based activities.Mobile Activity and Herb & Bamboo Learning received the lowest ratings, with male participants rating them slightly lower than females.

Adventure activities (Camping, Jungle Trekking, Explorace, Survival Camp) are most popular among 18-35 age groups.
36-45 age group shows lower satisfaction, possibly due to physical capability or interest.
Herb & Bamboo Learning had the lowest satisfaction across all ages, needing improvement.

OUTPUT

Visitor's Hotspot Density Map

Map of Activity at Recreational Forest UTM

TEAM

This team comprises essential members who drive our project forward. The Project Manager leads our efforts, while the Data Analyst processes and interprets crucial information. The GIS Analyst specializes in mapping and analyzing spatial data, while the Web Developer creates and maintains our project's online presence. Together we collaborate to achieve our objectives.